KidWatch › Channel Safety › Sidemen
This is very much a grown-man channel - the humour is raunchy, the language is constant, and a lot of the jokes would make most parents cringe hard.
Best for ages 17+
The Sidemen are a group of British YouTubers, mostly in their late 20s, who've been making content together for years. Their videos tend to be high-energy, competitive, and built around big group formats - think luxury challenge videos, dating show parodies, and celebrity crossovers. The production quality is genuinely impressive and the guys clearly have real chemistry, which makes it easy to see why they have tens of millions of subscribers.
Score Breakdown
KidWatch Assessment
The Sidemen are a group of British YouTubers, mostly in their late 20s, who've been making content together for years. Their videos tend to be high-energy, competitive, and built around big group formats - think luxury challenge videos, dating show parodies, and celebrity crossovers. The production quality is genuinely impressive and the guys clearly have real chemistry, which makes it easy to see why they have tens of millions of subscribers.
The tone is where things get tricky for parents. Sexual jokes are constant, not occasional. The dating-format videos in particular are basically built around crude one-liners, innuendo, and comments about women's appearances. Some of it is played for harmless laughs, but a lot of it crosses into territory that most parents wouldn't want younger teens absorbing as normal banter.
Profanity runs throughout nearly everything they make. It's not bleeped, not apologised for, just woven into how they talk. The channel has a genuine entertainment pull, but it's clearly aimed at adults or older teens who can hold it at arm's length.
Flagged Moments from Top Videos
Multiple participants open with explicit or sexually suggestive pickup lines, including references to bodily fluids, suicide by drowning, and graphic sexual acts. These are played as comedy but are genuinely graphic.
The entire format normalises rating and responding to women based on physical appearance with crude comments, which models a dismissive and objectifying attitude toward women as entertainment.
Participants make repeated explicit sexual jokes and use strong profanity throughout, including references to genitalia size and sexual acts, all framed as harmless humour for the crowd.
The crowd and hosts cheer and applaud increasingly crude content, reinforcing the idea that this kind of language and objectification is normal social behaviour in mixed company.
The host uses an insulting nickname referencing nudity for a guest creator right at the start, setting a tone of casual disrespect that runs through the video.
Commentary from the Sidemen while watching the guest interact with women frequently focuses on women's physical appearance in ways that are reductive and sometimes mocking.
Women are repeatedly accepted or rejected based on appearance alone, with the elimination format encouraging the audience to treat this as sport, which normalises judging people as objects to be scored.
Language is noticeably milder here compared to other content on the channel, though casual profanity is still present throughout the group banter.
What Parents Should Know
Set a firm age floor of around 16 to 17 before letting your kid watch the dating-format videos - the sexual humour is not subtle and it comes fast.
Watch an episode alongside your teenager if they're already watching, because it opens a real conversation about how women are talked about and whether that's actually funny or just normalised disrespect.
Know that the challenge and travel videos are noticeably tamer than the Tinder-style content - if your teen is going to watch anything from this channel, those are the safer bet.
Don't assume the high production values mean the content is appropriate - this channel looks polished and mainstream but the humour is adult in a pretty consistent way.
Be aware that the subscribe begging is frequent and sometimes aggressive in tone, which is worth flagging to younger viewers as a marketing tactic rather than genuine urgency.
If your kid is a fan, talk about the difference between watching something for entertainment and taking social cues from it - the way the guys talk to and about women is not a template for real life.
Recommended for ages 17+.
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